The challenge
City of Cockburn are a growth Council investigating ways to maximise the resource efficiency and benefits achieved from investment in new sports, recreation and community infrastructure (in addition to maintaining its existing facilities).
Without a tool to quickly analyse the demographics of each catchment, the accessibility of sites, where people are travelling from and how long they stay, the City found it challenging to immediately assess potential projects and meaningfully justify their investment decisions.
The solution
By combining Planwisely’s range of demographic data layers with tools like catchment analysis, City of Cockburn were able to get an instant, evidence-based snapshot of who the people were around a prospective or existing facility, as well as investigate accessibility by various modes of transport with a high level of precision.
Plus, by using People Movement Data within Planwisely, City of Cockburn were able to research travel patterns and visualise movement activity – as well as see where people tend to congregate – in granular detail.
With easy access to crucial data insights on any location within their city, and the ability to generate comparison case studies elsewhere, City of Cockburn could be proactive in their planning and confident in their decision-making as they look to shape a vibrant community.
